Businesses operate in circumstances which are caused as a result of macro- and micro-economic factors. Macro-economic factors are due to myriad forces such as political stability and unforeseen natural calamities upon which businesses have little or no control. For instance, businesses have little control over oil price hikes caused as a result of war in [...]
Think back to the time you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I can’t wait to market this business”? [...]
If you are knowledgeable about e-business in general and the way the online market place works, then you may want to consider a career as an internet marketing consultant. Even if you are relatively new to the online world, but have a marketing background to call on, you can actually still become an internet marketing [...]
Culture, a Major Obstacle To Business Morale was high at the US based contracting company. They had just been invited to join a consortium of companies that had pre-qualified for a big public works tender in Central Asia. The offer came via e-mail. After concluding the initial round of correspondence with their counterparts, a two [...]
Consultative Selling and its cousin, SPIN selling, are newer generations of the “Needs Selling” of the 1960′s. They have been in vogue with salespeople for almost two decades – with good reason. In today’s business climate, Information Overload isn’t just a buzzword; people are overwhelmed with data. They may welcome assistance in tuning out the [...]